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Content ratings on Max

Content ratings can help you make informed streaming decisions for you and your family.

  • Ratings are set by Max or by local content rating organizations.
  • Max has a dedicated team that reviews content and works with local organizations to set the most appropriate rating for each country.
  • Max includes content descriptors, when appropriate and necessary.
  • Ratings may vary by country.

Where can I find ratings in Max?

Content ratings appear throughout Max. Here's some of the places you'll find ratings:

  • On the title's description and more info screen
  • In the upper-left corner when you first start watching something
  • In search results
  • In the video player
  • On the Home screen

TV and movie ratings

In the United States, Max uses the TV Parental Guideline ratings and the Motion Picture Association ratings.

TV ratings
  • Y (All Children): This program is designed to be appropriate for all children.
  • Y7 (Older Children): This program is designed for children aged 7 and above.
  • Y7-FV (Older Children: Fantasy Violence): This program is designed for older children (age 7+) and contains fantasy violence.
  • G (General Audience): Most parents would find this program appropriate for all ages.
  • PG (Parental Guidance): This program contains material that parents may find unsuitable for younger children.
  • 14 (Parents Strongly Cautioned): This program contains some material that parents would find unsuitable for children under 14 years of age.
  • MA (Mature Audience Only): This show is specifically designed to be viewed by adults and therefore may be unsuitable for children under 17.

For more info about these TV ratings, go to thetvboss.org/tv-ratings.

TV series ratings: The ratings on a TV series details screen are the highest maturity rating for an episode in the series.

Movie ratings
  • G (General Audiences): Nothing that would offend parents for viewing by children.
  • PG (Parental Guidance Suggested): Parents urged to give "parental guidance." May contain some material parents might not like for their young children.
  • PG-13 (Parents Strongly Cautioned): Parents are urged to be cautious. Some material may be inappropriate for pre-teenagers.
  • R (Restricted): Contains some adult material. Parents are urged to learn more about the film before taking their young children with them.
  • NC-17: Clearly adult. Children are not admitted.

For more info about the Motion Picture Association ratings, go to motionpictures.org/film-ratings.

Ratings and traveling
Content ratings are based on your physical location. If you travel to a country with a different content rating system, shows and movies may be rated differently.

Set ratings for a profile

You can create a Kids profile that limits what content is available to your child and what content they can watch. When you edit a Kids profile, you can choose from the following rating groups:

  • Little Kids (TV-Y): Content is designed for the youngest viewers.
  • Big Kids (TV-Y7, TV-G, G): Content may include mild fantasy or comedic violence. Contains little or no strong language or sexual content.
  • Pre-teens (TV-PG and PG): Content may contain mild language, suggestive dialogue, sexual situations, and/or moderate violence.
  • Teens (TV-14 and PG-13): Content may contain coarse language, suggestive dialogue, sexual situations, and/or intense violence.

By default, a new Kids profile is set to Pre-teens (TV-PG and PG ratings). When you set ratings for a profile, that profile can only find and watch episodes and movies at or below the ratings you selected.

Ratings can also be set for an Adult profile. By default, a new Adult profile can watch all content ratings.

To change ratings for a profile, you need to Edit the profile.